Bachelor of Arts – Interdisciplinary Studies – Strategic Communication

OVERVIEW

The Bachelor of Art in Interdisciplinary Studies with a concentration in Strategic communications will provide you with the skills to boost your career in communications, mass media or technical writing.  This program will provide you with relevant knowledge, with a strong emphasis on communication.

  • What will I learn in the Bachelor of Arts – Interdisciplinary studies – Strategic Communication online program? This program gives you the flexibility in curriculum to achieve your learning goals and strengthens your knowledge in the field of communications.
  • What careers can I pursue with an online Bachelor of Arts – Interdisciplinary Studies – Strategic Communication? The skills you learn in this program; media, public relations, core writing and communication I are critical for success in all professional settings.
  • How long is the Bachelor of Arts – Interdisciplinary Studies – Strategic Communication online degree program? The online Bachelor of Arts – Interdisciplinary Studies – Strategic Communication degree program from start to finish is designed to be completed in 38 months however, it could take less time depending on how much transfer credit you receive and how many classes you take every term.  The total program credit hours are 120.
  • How much will the online Bachelor of Arts – Interdisciplinary Studies – Strategic Communication degree program cost? The undergraduate rate is $434 per credit hour, no additional institutional fees – lower if you’re a member of the military, a veteran or part of a military family. UVI also offers scholarships and financial aid for those who qualify.
  • WHEN CAN I START? Courses begin monthly, so we’re ready when you are. Contact us at online@uvi.edu to learn more about our accredited degree programs, financial assistance opportunities or enrollment process.

OUTCOMES

After successfully completing UVI’s 100% online Bachelor of Arts – Interdisciplinary Studies – Strategic Communication program, you will be able to:

  • Use critical thinking skills to effectively solve problems
  • Use appropriate communication skills across settings, purposes and audiences
  • Critically solve communication problems ethically
  • Effectively analyze and synthesize knowledge from a variety of academic disciplines
  • Demonstrate skills in research while applying various communication theories in writing and presentation across a variety of disciplines
  • Demonstrate the ability to create and present a strategic communication plan that integrates information from a variety of sources
  • Demonstrate familiarity with terminology and concepts basic to the field of strategic communication

curriculum

PROGRAM CORE:

UVI Online Course No : Course Name : Credits :
MGT 3010 Principles of Business Management 3
This introductory course provides students with a practical and concrete explanation of the concepts and techniques they will need as managers in today’s new organizations. The sequence of topics follows the familiar pattern of planning, organizing, leading, and controlling. Throughout the course, the manger’s role in leading and accommodating change is emphasized. The course also introduces the student to the issues of managing global businesses, especially the ways in which managers need to develop a global perspective in order to be successful. Issues in strategy, diversity, and entrepreneurship are covered extensively.
MKT 3010 Foundations of Marketing 3
This course is an introductory marketing course and emphasizes creating mutually profitable customer relationships and creating value for customers. The course builds on an innovative and integrative marketing framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from customers in return. Students will make connections between how an organization attracts, keeps and grows customers in order to reap rewards in terms of market share, profits and customer equity.
MKT 3150 Consumer Behavior 3
This course provides students with a practical and concrete explanation of the concepts of consumer behavior. Concepts, principles, and operations of the consumer behavior field are identified in this course. Students compare and contrast different types of market research strategy and tools and they learn the advantages and disadvantages of each. This course also discusses the functions of modern marketing and the globalization of marketing via the Internet. Purchase decision making is also examined, as well as the concept of e-commerce.
MKT 3600 Marketing Communication 3
“This course provides students with a baseline understanding of marketing communication strategies. Whereas the Foundations of Marketing and Marketing Analysis courses examine the intricacies of the marketing business, Marketing Communications exposes students to the actual ways that marketers approach their own communication activities. Starting with the theoretical background to marketing communications, the course moves to the mechanics of producing marketing materials, describing the various techniques marketers have for telling their stories. By taking the concept of marketing as a launching point, students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Initial topics include communication and miscommunication in the marketing world. The course then moves to topics such as the elements of the communications mix and corporate image and brand management. The course ends with specific modes of communication (e.g., radio, TV, Internet, billboards, public relations) and provides case studies of actual people utilizing a diverse mix of marketing tools. The course is practical examination of real-life marketing communication tactics.”
MGT 4290 Organizational Behavior 3
This course introduces students to concepts and principles of organizational behavior. Students investigate the impact that individuals, groups, and structures have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization’s effectiveness. Topics addressed include motivation, leadership, communications, group structure and process, attitude and values, and the change process.
MKT 4600 Public Relations 3
This course provides students with an in-depth analysis of public relations practices. The course aims to demonstrate the critical need for effective public relations communication in the 21st-Century by placing emphasis on the principles, processes, and practices that lead to building positive relationships in a 24/7 communications environment. Starting with an understanding of how communications research, theory, and public opinion can be applied to strategic public relations planning and creation of believable and persuasive messages, the course moves through a series of “Speaking of Ethics” features that bring to life the daily dilemmas that confront professional public relations practitioners.
COM 2010 Conflict and Communication 3
This course introduces the concepts and theories related to conflict communication, conflict styles and conflict resolution techniques. The course develops and applies skills needed to resolve conflict in various social arenas.
COM 2100 Business Communication 3
This course develops professional communication skills for use in today’s fast moving professional environment. With a focus on oral and written communication for business, students discover how to design and deliver messages in both formal and informal venues. Students are expected to integrate knowledge about perception, conflicts, leadership skills and nonverbal communication as they develop advanced communication skills.
COM 1210 Introduction to Communication Theory 3
Our daily decisions and experiences can be explained by communication theory. Introduction to Communication Theory explains the key concepts and theories of human communication. This course will examine the key theories of human communication, both general theories and those specific to particular contexts, such as intrapersonal, interpersonal, small group, intercultural and public communication.
COM 1220 Mass Media Communications 3
Mass Media Communications is designed to familiarize students with the field of communications. This course is intended to introduce the basic factors affecting mass communications in the digital age. History, models, theories, concepts and terminology of mass communication trends in newspapers, radio, television, film, books, the Internet, advertising, public relations, visual messages, media law, and ethics are also examined. This course will enable students to understand the complex interactions between media and society and think critically about the ways in which mass media inform our everyday lives.
COM 1230 Digital Media Communications 3
This course explores the way we read, write, and speak the language of digital media by bridging theory to practice. Students will learn how and why the digital world is constructed the way it is through the examination of topics such as the definition of digital media, Internet customers and potential customers, blogging and web design, and social media tools and channels. Additionally, students will examine many of the practical and critical skills necessary to become technically proficient in digital/social media use.
COM 1250 Media Ethics 3
Media Ethics explores the origins of ethical behavior, issues, and dilemmas in mass communication. Additionally, students will examine classical and contemporary approaches and their application to modern media practices.
MGT3420 Human Resource Management 3
MGT 3420 Human Resource Management (MGT3010) – Personnel management principles and practices; the role of the personnel department and its program; role of the operating supervisor and executives within the program; role of behavioral sciences in the functional areas of personnel management.
CIS 3100 Advanced Microcomputer Applications 4
This is a course on using the Microsoft Office Suite. The applications covered are Word, Excel, Access, and PowerPoint This course is part of a multi-course sequence that should enable the successful student to prepare for the Microsoft Office Specialist (MOS) certification exam.
IND 4900 Interdisciplinary Capstone (Completion of Degree Requirements) 3
The capstone course is designed for the Interdisciplinary Studies major with an emphasis in strategic communication. The goal of this course is to provide the students with the opportunity to integrate the knowledge and skills they have acquired as well as provide experiences for students to exhibit competent communication skills learned during their program of study. By working on a capstone project that draws on prior course work and that culminates senior capstone strategic plan and exam, students utilize their critical thinking skills in synthesizing previous course work, and they extend and develop their own original ideas. The major objective of the course is to integrate the student’s college course work through developing a project. The course also has a secondary objective of evaluating, for the purposes of a departmental assessment of student outcomes, the student’s written and oral communication skills and the students’ knowledge of the subject matter, theories, and methods of the communication discipline.
IFS 3010 Web Design I 4
This course covers the planning and development of well-designed Web sites. The course combines the use of effective navigation with the balanced use of graphics, text, and color. Topics include HTML and XML overview, Web site design principles, Web site planning, Web site navigation, page templates, Web typography, graphics and color, HTML frames, and Web publishing and maintenance.
SOC 2100 Conflict in Cultures 3
This course is designed for sophomore-level students who seek an understanding of causes and effects for strategically important conflicts in the world today. The course fosters discussion and dialogue as students gain an appreciation for the complexity of cultural conflicts which have deep, varied, and often conflicting roots. After completing this course, students will have a thorough knowledge of conflicts in today’s society and will foster the critical thinking skills necessary to understand modern-day current events using an implicitly sociological framework.
SOC 2510 Technology and Society 3
Students examine the broad implications of technological innovation on social organizations in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, technology in war and policy, personal health and economic development, and social responsibility.
Total Program Core 53
Total Program Electives 9
Open Electives 4
General Education
SSS 1000 Student Success 1
SSS1000 Student Success – This course provides introduction and orientation to the nature of University education, functions and resources. Topics assist students obtain the necessary skills to attain their educational objectives. Emphasis is on Group process. 1 credit
COM 1190 Interpersonal Communications and Leadership Skills 3
This course explores the challenges of building and maintaining relationships through verbal, nonverbal language, conflict management, perception and listening skills. Ideas are applied to everyday aspects of interaction in both personal and professional relationships. The course also provides an in-depth perspective on communication and the role it plays in everyday challenges.
COM 1200 Introduction Public Speaking 3
COM 1200 Introduction Public Speaking – This course provides students with a broad overview of public speaking, including such topics as audience analysis, idea generation and development, speech organization/ delivery. Topics include effective introductions, conclusions and control over nervousness. In addition, students practice informative and persuasive speeches.
ENG 1200 English Composition I 3
ENG 1200 English Composition I – The writing course that develops critical thinking, investigative research and coherent ideas through the writing of analytical, literary and critical essays and the intense text readings.
ENG2610 World Literature I 3
ENG2610 World Literature I (ENG2020) – An interdisciplinary exploration of the short story and novel from a global perspective, the terminology of literary analysis, different critical approaches, and selected criticism leading to the production of aesthetic and critical analyses of works of fiction.
ENG2620 World Literature II 3
ENG2620 World Literature II (ENG2610) – An interdisciplinary exploration of poetry and drama from a global perspective, the terminology of poetry and drama, interdisciplinary critical approaches, and selected works of criticism leading to the production of aesthetic and critical analyses of works of poetry and drama.
PHI2000 Critical Thinking 3
PHI2000 Critical Thinking – This course examines critical thinking. Students learn the core skills of effective thinking then analyze argumentative processes, in order to identify weaknesses in thinking and overcome them. With a focus on critical reading, as well as critical thinking, this course prepares students to engage actively with their studies and in society.
GEN2990 General Education Capstone 3
GEN2990 General Education Capstone – This is the capstone coursework for the Virgin Islands general education program, and it serves a dual purpose. First, this course helps students’ bridge the gap between broad based learning and discipline-specific education. Second, the course highlights and incorporates specific skills and knowledge attained through general studies and may assist students achieve a greater awareness of how knowledge is intertwined. Furthermore, students may better comprehend how to draw and apply information from experience thus leading them to become more actively engaged and socially aware citizens of various communities.
Humanities Electives 9
Social Science Electives 6
Math Electives 6
Science Electives 8
Total General Education 25
General Education Electives 54

Program Snap Shot

Total Program Core Credits 53
Total General Education Credits 25
Total Electives 42
Program total 120

 

CAREER OUTLOOK

University of the Virgin Islands 100% online coursework is designed to help you prepare for success in your next career. Potential career paths and positions include:

 

The median wage in 2016 for Advertising and promotions Mangers was $100,8101
The median wage in 2016 for Green Marketers was $100,8102
The median wage in 2016 for Public Relations and Fundraising Managers in 2016 was $107,3203
1 https://www.onetonline.org/link/summary/11-2011.00
2 https://www.onetonline.org/link/summary/11-2011.01
3 https://www.onetonline.org/link/summary/11-2031.00

 

Employers can include:
• Banks, investment firms or insurance agencies
• Small businesses
• Start-ups – possibly your own
• Retailers, manufacturers, services, etc.
• Government – local, state and federal